From the perspective of Political Economy, the structure of modern society clearly has shown the victory of the choice. It can be argued that modernity has placed choice over any other value. With the spread of Free Market and Liberal Democracies, people now are faced with greater options and opportunities as compared to any time in the past. It’s hard to deny the merits of such a system. Measures of developm

Sometimes, people behave in ways that people can “predict.” Human beings are, by nature, creatures that love their patterns and their routines. It gives them a sense of control over an inherently chaotic – some might even go so far as to say hostile – universe. The same is true for businessmen and corporate heads, the men and women most of the world calls “masters of the universe.” The p

Did you know that Coca-Cola and Kentucky Fried Chicken have something in common? No, it’s not that they’re both well-known American brands. Both of them have successfully guarded their secret recipes for a very long time. Up to know the “Coca-Cola formula” is still a carefully guarded trade secret that’s known only to a few people. Experts can only speculate what ingredients make up th

The issue of insider trading is all over the news recently. Several businesses have been accused of engaging in it. While there are some people who are aware of what insider trading is all about, there are some who don’t know the problems associated with it. What is the real meaning of insider trading? And how can a company manage this issue? According to the US Securities and Exchange Commission (SEC), insider t

In the business world, most companies are looking for new resources that can handle the needs of their employees, products and clients. The constant change of technology has brought the existence of cloud computing. The term may be new to some businesses. Basically, it transmits the use of technology to provide an efficient service. The arrival of cloud computing infrastructure will enable businesses to store appli

Business, like war, favors the prepared. This is true for every single aspect of a business, no matter how insignificant or innocuous it might seem. This includes, to the dismay of many potential business owners, the idea of bankruptcy. Most small business owners and prospective entrepreneurs don’t like to even consider that this is a possibility, even though statistics show that this is one of the most preva

With money being the biggest motivator in the business world, there are times when it can be tempting to think that the pursuit of it is adequate cause to ignore little things, like ethics. Indeed, throwing aside all pretenses of civility and ethics can open up a number of avenues that most people would not even consider, due to their less than fortunate implications on one’s character. However, it has often

In this day and age, sales and marketing continue to be the two strong pillars for the growth of a business. There are several other factors that contribute to business growth – customer relationship management and the extent of after-sales support that a company offers to its customers. All this can be really hard because of the volume of data that have to be maintained – customer details, customer feedba

All businesses need to follow some sort of ethical standard to keep the company operating. Without proper business ethics, people at the company are likely to engage in any number of malpractices and display improper behaviors, which can cause major damage to sales and the company’s reputation. Sales agents or representatives are often the first people to interact with customers; thus, it is vital that they unde

“Truth in advertising.” These words, when mentioned, tend to be attached to a series of laws that legally require advertising and marketing efforts to be truthful. Or, at least, make sure they can back up any claims they make. Essentially, it’s a legal way to make sure marketing and advertising campaigns don’t say anything that makes an effective sales pitch but can’t actually be delivered by the product.